BRUTO

Inspired by the movement that began after World War II to celebrate new possibilities and raw beauty soon became a symbol of rebellion. Brutalism became recognized as a structure that “bullies its observers into submission”. Certain fashion designers and architects influenced by the brutalist movement developed works that ignited controversy, due to their individuality and ethic behind their products. Brutalism grew into an attempt to create ethic, rather than an aesthetic. It had less to do with materials and more to do with honesty: an uncompromising desire to tell it like it is.